Welcome to the Hive, PointOne.
Katon, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. PointOne is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US law firm mapped, the 24,800 that look like your best customers, and three campaigns we would run for PointOne in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for PointOne.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public buyer registry, a leadership-driven purchase, and a first marketing hire who needs pipeline in weeks, not quarters.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 24,800 to 41,400 more of your best customers?
You already have the dream ones: the law firms that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 24,800 to 41,400 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Strickler Platnick & HatfieldSaves admin time by capturing more billable tasks with a single source of truth
- Engstrom LeeCaptured previously unrecorded attorney hours after firm-wide adoption
- Selborne Legal ConsultingIncreased billable hours by 29% and gained visibility into non-billable work
- Chalumeau Law GroupRaised average weekly billables by 20% per user
Every cell is a law firm.
Every US law firm sits in the FindLaw directory and state bar rolls with attorney count, practice area, and the names of who signs. We build the list from that, enrich the buyers, and time the sends to the firm's budget cycle.
You're the first supplier that comes to mind.
We'll actively monitor all 165,491 US law firms and reach out when the right signal shows up, so PointOne is the first name a managing partner thinks of when case management comes up.
- New managing partner or COO appointmentState bar press releases and firm announcements; new leaders reset the vendor stack.
- Merger or lateral partner group moveLaw360 and legal trade press list mergers; combined firms consolidate systems.
- Case management contract nearing expirationPublic procurement and vendor renewal trackers show replacement windows by date.
- Attorney headcount growthState bar roll additions and FindLaw profile updates show firms outgrowing manual process.
- Legal ops or director of operations job postingFirms hiring ops leadership are budgeting for the tools that leader will choose.
- New office or practice group launchState bar registration and press releases signal expansion needing standardized intake.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from FindLaw directory, state bar rolls, and Census County Business Patterns. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Katon, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.